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 Friday, December 02, 2005
 
 
I haven't blogged for a while because I'm in the middle of moving cross country to Portland, and my computer is packed. ;/ But I found a laptop & will write a quick blurb about some basic search engine optimization techniques and web marketing. In my case, I was asked by my dad to soup up countrysidemanor.net, the web site of Countryside Manor, a retirement home our family runs. I haven't started yet (oops) but here's the basic plan...

Make the site useful

If the site isn't useful then your other marketing efforts are wasted. Some basic tips:
  • Keep the page size small. Don't clutter it (especially the home page) with huge graphics, flash movies, etc.
  • Make it easy for people to contact you. A prominent "Contact Us" link that takes the user to a page with address, phone number, business hours, and a link to maps & directions (e.g. mapquest.com) is helpful. To get a maps & directions link, go to your favorite map site, enter in the address, copy the URL from the browser address bar, & link to that from your site in a new window.
  • Have a site menu with easy to understand links. Don't make people scroll over icons or colored boxes or otherwise have to guess how to navigate your site. Clearly labeled links and sections work best.
  • Don't leave "under construction" or "coming soon" lying around. If you don't have time to build a page, don't link to it. Also, get rid of broken links.
  • Spend some time thinking about what information you want to provide and how it should be organized. You can start with a bulleted outline (just like you might have done for high school essays) to organize your ideas. Your web site shouldn't look messy or cluttered.

Optimize for spiders

Next you'll want to ensure that spiders and search engines are able to crawl your site and understand what it's about. Some suggestions:
  • Make sure that you can reach every page on your site just by clicking links. A good test is to turn off javascript on your browser, and just use your mouse to get around your site. If you can't reach a page without filling in a form or using javascript, then spiders can't either.
  • Don't use querystrings if possible. Spiders a less likely to go to pages wuth querystring information. You can read up on mod_rewrite or "url rewriting" if you want to use querystrings but not have them appear in your URLs.
  • Make sure the HTML in your pages accurately reflects what's in the page. Specifically
    • Ensure each page has a descriptive TITLE tag
    • Add a META Keywords and META Description tag to the HEAD section of your page
    • Make proper use of header tags (H1, H2, etc.) to group the information on your page.
    • Your title, headers, and meta tags should contain action verbs, nouns, and other relevant words that people may search on.
    • The more content (aka text, not images) that's on your pages, the more likely spiders are to index it.
    • All images should have ALT tags.
  • Make sure your domain name isn't going to expire. ;) That happened with the Countryside Manor retirement home site ... a squatter grabbed the .com domain name when it expired (the expiration notices got lost in the mail during a registrar transfer snafu). Unfortunately, the squatter wanted $3000 to give it back, so we bought the .net domain name instead, and paid it up for 10 years.

Help spiders find your site

Lastly, you'll want to help spiders find your site, usually by getting other sites to link to it. Some ways to do that are
  • Submt your site to search engines directly. For example, you can submit to Yahoo, or submit your site to MSN.
  • Add your site to web directories. DMOZ (the Open Directory Project) is a large, free directory you can list your site with. Also try Yahoo Directory. Plus, do a web search on relevant sites (e.g. "retirement home directory") to get a list of other sites you can submit your web site to. In my case I found 5-10 different sites that I could get countrysidemanor.net listed on. Some of them cost money, but many were free.
  • Contact other web masters and ask them to link to you. This is called a "link exchange." Look for related web sites and contact the web master, asking if they'd be willing to link to your site and in exchange you'll update your site to link to theirs.
  • Start a blog. You can sign up on Blogger, Typepad, Wordpress, or some other blogging service, and have the blog hosted on your web site. Your blog will usually have a RSS URL, which you can then submit to numerous blog directories such as those listed by Robin Good at the RSS Top 55. If you write something interesting or useful in your blog, you might even get people to link to it for free and say something nice about you. :)
So, the above is a basic strategy you can employ when someone asks you "Hey, can you put my site on Google?" I didn't bother going into paid placement like with Google's AdWords, because you can get a lot of mileage out of good ol' SEO. Remember, there's more to SEO than keywords and META tags ... it's about getting lots links to your site from other sites, and then making your site a place worth visiting in the first place.
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Sunday, March 11, 2007 5:32:31 PM (Pacific Standard Time, UTC-08:00)
Like many people, I get about dozen emails a day bearing news good and best. The best is that my penis is too small, too soft and lacking the endurance to satisfy a fruit fly. The good is I can build a longer, stronger and everlasting erection for a few hundred dollars — by taking miracle pills.
Example: "Get ready to be stopped by women in the street. Your entire image will emanate increased size! This is what you always needed to lead a happier, more fulfilling life."
What's being promised is akin to Jack's magic beans, except penis-enlargement pills don't work so spectacularly. To get the extra inches requires at least a six-month commitment. But the pills need to be taken with an exercise program — "jelq" — including drills similar to stretching hamstrings before jogging. To see what LIKE many people, I get about a dozen emails a day bearing news good and bad. The bad is that it takes to become a Mr Big, go to enlargepenisguide.com. You'll find a nude man, a fairly happy man one imagines, pretending to be a clock, with what appears to be a baby's arm grafted to his pubic bone as the minute hand.
By the time I found this impressive fellow, I'd already paid $106 for a month's supply of SizePro (chosen because of its professional-sounding name) and followed these instructions: "Type your name, the number of inches you want to gain, and the reason(s) you want to gain those inches in the blanks below. And read the completed statement out loud to reinforce the commitment that will lead to your ultimate success."
And so my colleagues heard me pledge earnestly: "I, John Elder, have decided I want to gain two inches in length and one inch in girth (I felt modest ambition would minimise disappointment). My reasons are vanity. And I'm committed to a good penis-pill system until I reach my desired gains."
If I hadn't made this pledge, I could have abandoned the project — particularly after spotting Mr Baby Arm, whom I presume is also trying to improve himself. And that's the rub. If you're born with one of these ridiculous organs, there are times when just about every man feels short-changed.
The average size of an erect penis is about 15.24 centimetres — six inches in the old money. (When talking about penis size, it's traditional to use inches.) The sad thing is it seems there are many men living fretfully with a ruler in one hand and a world of hope in the other. To meet some of these people, return to http://enlargepenisguide.com — and log on to the "progress reports" forum. You'll find men apparently taking the pills, diligently jelqing (stretching a flaccid penis) and sharing how it's hanging. Like Nicky: "I'm 21, and, measured from the pelvic bone, the length of my penis is around 7.5 inches, but I've always wanted to be large like a porn star. I've been doing the exercise a few days now …"
Occasionally, someone claims spectacular results. The simple reason is that the pills — herbal aphrodisiacs, not muscle-building proteins — give little more than an illusion of growth by concentrating blood in the otherwise shrivelled underbelly. But the real joke is that the more anxious one becomes about penis size, the more it is likely to shrink.
"The curious thing about our society, most of the time we pretend that the penis doesn't shrink," says David Mitchell, a doctor and a medical anthropologist. "In fact, the penis doesn't have a set flaccid size. It's actually meaningless to measure the size of the penis because it varies from minute to minute according to the temperature and one's state of mind. The trouble is, if you get anxious, it only makes it smaller, to the point where it can disappear … in cases where anxiety spirals into a panic attack."
Dr Mitchell has researched a recent outbreak of these attacks — known as "shrinking penis disease" — on the Indonesian island of Flores, where black magic is widely practised. In these instances, the sufferer believes he will die if his penis disappears. The last outbreak in a modern society occurred in Singapore in 1962, following a rumour that eating pork vaccinated against swine fever would cause shrinking penis disease.
"There were people rushing through the streets holding their penises … some of them using chopsticks," Dr Mitchell says. "As soon as they hit the hospital and started to relax, they came back to normal."
Dr Mitchell says the disease could re-emerge in the Western world. "It could come back again in our society if someone spread the right stories around," he says.
Chris Fox, of La Trobe University, is doing a PhD on penis size and its role in body image. So far, he has interviewed 15 men aged 20 to 75. "The short answer is that every man at some point in his life worries about the size of his penis," Mr Fox says. "If we don't like our penis we won't enjoy sex. For people with a pathological issue with penis size, it will affect their sex life.
"In some cases it will affect how they behave around other men. And one has to remember that most people make their comparison with a flaccid penis — at the urinal or in a change room. The only erections we tend to see are the very big penises on porn stars … and my interview subjects didn't feel threatened by these giant penises because they felt they weren't real. It's in the real world that anxiety takes root."






















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