Targeted Marketing -- sql server data mining

Peter Kim [MS]
3/29/2004 1:16:21 PM

One of the most frequently sited paper in this area is
ftp://ftp.research.microsoft.com/pub/tr/tr-98-12.pdf and
Microsoft_Decision_Trees in SQL 2000 implements one of the best in the
paper.
--
Peter Kim
This posting is provided "AS IS" with no warranties, and confers no rights.

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Poch Reyes
3/29/2004 7:28:07 PM

Hi Guys,

I have a question regarding trargeted marketing. What is the best mining
algorithm to use for this? Say I have a set of customers who buy from my web
store. Now, whenever I come up with a new product for sale, I would like to
send out broadcasts to "targeted customers." say my new product has cetain
characteristics: c1, c2, c3 - based on previous transactions of my
customers, I want to determine the set of customers I'd like to send my
promotion for my new product...

Thanks in advance for your help.

Poch

sql server data mining : Targeted Marketing